The age of the Internet is upon us and it presents many opportunities for renting your rental properties. The internet can give you access to highly qualified candidates you might otherwise not be able to access. Internet marketing is not only less expensive than traditional print advertising; it can also be more effective. The Internet allows your advertising campaign to target a market inexpensively while delivering more details and features of your property if you have a proper resident portal or web site.
Any good quality web marketing company should be able to help you focus your advertising efforts; however finding a company with the ability to create a quality resident portal and a property rental web site will be a bit more difficult. Remember to interview a few companies and settle with the one you feel most comfortable with not necessarily the company with the lowest initial price. You should look at the long term investment as changes and updates can cost quite a bit from some outfits.
How can all this help your business?
How many times have you gotten a call that someone wanted to see your rental property only to be stood up or have the person tell you that your property was not what he or she were looking for? When there is no effective way to pre-qualify your prospects, the cost of driving and time spent certainly eat into profits. An internet based resident portal and community web site give the small operator the same powerful tools to pre-qualify and market their properties as large property management companies but at a very affordable price.
With a quality resident portal and web site you will be able to post pictures of all your rentals, place a video tour, and provide critical details of each property your offering. You will have your own business/marketing site working for you 24/7/365. The information contained in the web site will help pre qualify prospective residents. They can look at the surrounding area via a map page. See the actual unit they will be renting via photos and / or videos. The possibilities are endless when it comes to the internet. Start locating more qualified potential residents via the internet and give up the old school picture book advertising.
If your business requires it, you can also locate a variety of additional services that use the internet like:
· A 24/7 Call Center to answer the phone when your leasing agents are busy
· An Online Leasing Calendar for appointment scheduling and tracking
· An Online Maintenance Reporting and Tracking System to insure your maintenance personnel are accountable
· Emergency Call Dispatch to reduce the time it takes to respond to emergency maintenance issues
· Online Credit Card Payments so you can collect rent 24 hours a day.